Saturday, January 1, 2011

Yellow Pages Group... Evil Corporation?

Yellow Pages Group Canada, Internet listings and Adwords Marketing Program.

Not inherently, they have shown some flexibility of late by negotiating prices. However in their struggle for survival they are committing some sins against their customers.

These web pages-paid managed marketing through adwords start at $250/month so you would expect performance--however it just doesn't.

I called them to hear the spiel first hand. I have had my own website for about 15 years so I am up on the jargon. The salesman on the other end builds websites, so when I asked him for clarification of what he was saying he gracefully elaborated in the proper terms.

They are told to refer to "clicks" as "Leads"--they are not. A click is a visit to your website. Half those clicks leave immediately... and I bet when they see the site that yellow pages built... even more leave immediately.

They said to expect 100 "Qualified Leads" a month for your $250.00. Again... Deceptive. They mean 100 visits to the template web page that they create. Of which 50 or 75 will leave... and you may or may not get any calls at all.

They seem to prey on the people that don't know better. When you have a good website you might get a couple of calls per 100 hundred visits... A bad site, (see the photo in this article), may only see a lead for every 1000 visits.

Due to the decline of their print media--they have embarked into the on-line world. They are fighting hard, however like most directories they are having issues with traffic.  They claim 11 million potential customers a year in Canada. You don't have to try very hard to dispel that myth.

If you go to Alexa and search for www.yellowpages.ca you will get very interesting stats that don't jive with what they claim.

Common sense dictates that there is roughly 30 million people in Canada. Half of those people may be a potential customer. That's 15 million potential. Go and ask 15 friends.. if you were going to hire a service business, how would you go about finding the company.

More info on Yellow Pages Websites
I would bet 12 of the 15 would say Google if they couldn't find someone from word of mouth. I would bet only 1 would suggest the phone book, since the other 14 don't know where their phone book is is. I would also bet that that person is likely over 60 and not likely to be shopping for much.

By my best estimation Yellow Pages .ca gets about 90,000 unique visits a month. Of those visits roughly half are from customers searching for their listings to make sure they are correct or to figure out why they aren't getting any calls. 20% will be web searches from other countries that are coming up for certain keywords and 30% is likely actual potential customers... Close to Retirement and female, without secondary education. (their demographic from Alexa)

Another interesting site on the Yellow Pages Group Websites is here.

Check out our deck business blog on Yellow Pages Group Websites.

6 comments:

SHRISTOCKTIPS said...

Tips, futures and options tips, NCDEX tips, MCX tips, Nifty tips, Intraday tips, Indian stock market tips, Free commodity tipsSHARE MARKET FREE TIPS COMMODITY TIPSShare market tips, Commodity future tips, share tips, Stock tips, Free Share Market Tips, Free Stock Market Tips, Indian Stock Market, Stock Market Investment Tips, Stock Market Tips, Stock Market Tips India, Stock Market Trading Tips

BIGPROFIT BUZZ said...

Financial discipline and patience are the two most important basis for making money in the stock market. It is well established that the investors who stayed in the market who held their stocks over a significance period, have become wealthiest. You will observe that you will multifold your money by following our advice.
Now we should conclude that we can come together to manifold your investments in the stock market. This is a wellSHARE MARKET NSE BSE AND COMMODITY TIPS INTRADAY TIPSbeginning and in the near future you will be benefited, as has been observed in case of our thousands of customers/clients. We assure you to give our prime attention to your valued suggestions please.
Regards
BIGPROFITBUZZ TEAM

georgee astman said...

BIGPROFITBUZZ a very famous brand in advisory of Indian stock market who gives advise in all segments like equity,future,option,nifty,options & commodity. NIFTY at present level looks very attractive for both intraday traders & positional traders both.9000 is the crucial intraday level for Nifty.RSI is 64.9. ccording to RSI analysis, nifty is strong. MACD: 161.0 and Signal Line: 118.0. According to MACD analysis, nifty is technically strong. According to simple moving average analysis, nifty is in a strong uptrend. Nifty Futures Major support levels are 8529.458, 8422.419, 7828.185.According to exponential moving average analysis, nifty is in a strong uptrend. Major support levels are 8613.655, 8433.615, 7825.726% b is 0.758. According to bollinger bands, nifty is technically strong. According to fibonacci retracement, price is above all levels. Major support is at 8601.1345 and 8478.975.Resistance level is 8996.6.ADX is 29 which means NIFTY is in a trend. For further updates you can visit our website www.bigprofitbuzz.com

Apps Mine said...

As extra and a considerable measure of clients get to the net and World Wide net from their hand-held gadgets, it is a genuine sympathy toward entrepreneurs to make their sites Android-accommodating. android apps free download In distinctive case they require relevant android applications for his or her business so they don’t lose the extensive lump of their clients who are android clients. game playing softwareThat is the reason; android application improvement organizations comprising of gifted android application create are high popular recently.many individuals may astound that why interest for android handsets and android advancement is expanding step by step. The arrangement is, ‘because of shifted variables’. These components are as per the following. www.appsmine.org

kamal kant said...

As extra and a considerable measure of clients get to the net and World Wide net from their hand-held gadgets, it is a genuine sympathy toward entrepreneurs to make their sites Android-accommodating. android apps free download In distinctive case they require relevant android applications for his or her business so they don’t lose the extensive lump of their clients who are android clients. game playing softwareThat is the reason; android application improvement organizations comprising of gifted android application create are high popular recently.many individuals may astound that why interest for android handsets and android advancement is expanding step by step. The arrangement is, ‘because of shifted variables’. These components are as per the following. www.appsmine.org

Anonymous said...

I am very glad to see this very informative post, the news updates are very attractive. Get more updates and Intraday Stock Tips from Epic Research.